Insights for Brand Leaders

Stay ahead of the curve with our latest postings and industry news on navigating the new era of search and brand reputation.

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Latest Insights

The Fallacy of AI Search

People don’t search in AI. They discover, evaluate and decide. And so does AI. Discover why focusing on AI search is the wrong frame, how it is leading marketers astray, and the need to shift from Optimization to Brand Marketing for AI.

Read Full Article →](/content/resources/article/fallacy-ai-search/index.html)

The AI Brand Control Crisis: Why SEO and GEO Are Not Enough

Visibility in the AI era is about whether your brand is in the consideration set when a relevant question is asked — and whether it is being actively recommended in the conversation.](/content/resources/article/brand-control-crisis/index.html)

Harvard Business Review: How Marketers Can Adapt to LLM-Powered Search

LLMs are changing how customers learn about brands. Discover three ways marketers can monitor and influence their AI brand representation.](/content/resources/article/hbr-ai-search/index.html)

Marketing's Next Big Opportunity and Challenge

Generative AI and Large Language Models are redefining search, acting as the new primary discovery layer for consumers and placing urgency on marketers to adapt.](/content/resources/article/llms-influencers/index.html)

Intelligence Hub

LLM Intelligence Dashboard

We stay on top of all the latest news and research from the world of Large Language Models so you don't have to.

GPT

OpenAI

Can an Apple lawsuit derail OpenAI’s hardware plans? - TechCrunch Jul 19, 2026

OpenAI Has Seen a 'Resurgence' of Interest in Secondary Markets. - Business Insider Jul 20, 2026

Opinion | Open models for AI were inevitable - The Washington Post Jul 20, 2026

Top Pentagon official blasts OpenAI's Dean Ball - Axios Jul 19, 2026

China delivers a one-two punch to America’s AI dominance - The Verge Jul 20, 2026

C

Anthropic

Alibaba Says New AI Model Is Just Second to Anthropic’s Fable 5 - WSJ Jul 20, 2026

Chinese AI has leveled up, and brought renewed focus on the open weight model shift - CNBC Jul 17, 2026

Claude Fable 5 Ends Free Access For Pro Subscribers - SQ Magazine Jul 20, 2026

Meta weighs up to $10bn AI compute deal with Anthropic - Yahoo Finance Jul 20, 2026

Google Gemini

How Gemini is speaking the language of Southeast Asia Jul 14, 2026

Here’s how to make study notebooks in the Gemini app. Jul 10, 2026

3 ways this coffee shop is growing with Gemini Jul 8, 2026

The latest AI news we announced in June 2026 Jul 1, 2026

Gemini Spark updates: macOS launch, connected apps and more Jun 30, 2026

MIT

MIT Technology Review

AI is more likely than humans to form biases when hiring Jul 20, 2026

The risk of weather data sabotage is rising Jul 17, 2026

Meet GPT-Red: an LLM super-hacker OpenAI built to make its models safer Jul 15, 2026

What Anthropic’s latest AI discovery does—and doesn’t—show Jul 13, 2026

Anthropic found a hidden space where Claude puzzles over concepts Jul 9, 2026

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